xel group is a specialist vendor of memory and silicon storage products

Founded in 1992 xel has operated as a specialist vendor of memory products for over 26 years

Privately owned, xel has been serving the needs of small, medium and large companies around the world.

As the world has become smaller through the technology created,  xel has grown by focusing on memory technology, innovative supply solutions and dedicated customer service. In 2017 our global sales were in excess of $200M.

We are partnered with the manufacturers of leading edge and legacy technologies; allowing us to deliver both ends of the spectrum. No matter if your designing in SDR to DDR4, we can deliver. As a specialist distributor, we aim to provide a fresh approach to the traditional business; allowing both our suppliers and customers to achieve their business objectives.

Winning Highest Channel Revenue EMEA several years running from Samsung

Global sales exceeding $200M

xel group has partnered with the leading memory manufacturers around the world

To offer our customers the full spectrum of memory products

Samsung

For over 70 years, Samsung has been dedicated to making a better world through diverse buisinesses that today span advanced technology, semiconductors, skyscrapper and plant construction, petrochemicals, fashion, medicine, hotels and more. Samsung electronics, leads the global market in high-tech electronis manufacturing and digital media.

Through innovative, reliable products and services; talented people; a reponsible approach to business and global citizenship; and collaboration with our partners and customer, Samsung is taking the world in imaginative new directions.

SK Hynix

SK hynix has four production facilities in Wuxi and Chongqing, China as well as domestic business sites in Icheon and Cheongju. As a global company, SK hynix also operates sales subsidiaries in ten countries including the U.S., U.K., Germany, Singapore, Hong Kong, India, Japan, Taiwan and China, and four R&D corporate bodies in Italy, U.S., Taiwan and Belarus. Based on its 30-year-old know-how for production and operation of semiconductor business, SK hynix makes efforts to secure competitiveness in technology and costs and lead the global semiconductor market by conducting continuous R&D activities and investment.

Micron

Micron Technology is a world leader in innovative memory solutions that transform how the world uses Information. Through our global brands — Micron, Crucial and Ballistix — we offer the industry’s broadest portfolio, and are the only company that manufactures today’s major memory and storage technologies: DRAM, NAND, NOR, and 3D XPoint™ memory

ProMOS

ProMOS technologies , one of the world’s leading dynamic random access memory (DRAM) companies, was founded in december 1996. ProMOS designs, develops, manufactures and markets DRAM and other semiconductor memory products. ProMOS’s common stock is traded on the taiwan cver-the-counter (OTC) under the 5387 symbol.

ProMOS technologies is renowned in the global DRAM industry for its outstanding performance in technology advancement and manufacturing efficiency.

Crucial

We live and breathe memory and storage, but it’s not just a work thing. We build our own rigs, geek out over new technology, and game as soon as we’re off the clock. We’re constantly learning, and we like jumping on the forums to answer your questions just as much as we enjoy walking you through the install process so you don’t have to figure it out on your own.

Memory Cards Your Devices Will Fight Over

SAMSUNG - SEMICONDUCTOR

We offer primarily DRAM, DRAM Modules and SSD

DRAM

SDR DDR1 DDR2 DDR3 DDR4 LPDDR1 LPDDR2 LPDDR3 LPDDR4 GDDR5 GDDR6
Samsung
Micron
SK Hynix
Promos

DRAM Modules

DDR4

LRDIMM RDIMM UDIMM SODIMM ECC UDIMM VLP DIMM VLP RDIMM NVDIMM
Samsung
Micron
SK Hynix

DDR3

LRDIMM RDIMM UDIMM SODIMM ECC UDIMM VLP DIMM
Samsung
Micron
SK Hynix

SSD

Client

SATA PCIe
Samsung
Micron
SK Hynix
Innopeta

Enterprise

SATA SAS PCIe
Samsung
Micron
SK Hynix
Innopeta

SK hynix is aiming to be the world’s best memory semiconductor solution company.

SK Hynix - SEMICONDUCTOR

EMEA

xel electronics ltd

#9 Rotherbrook Court
Bedford Road
Petersfield
Hants
GU32 3QG
United Kingdom

USA

xel (USA) inc

21 Argonaut
Suite B
Aliso Viejo
CA 92656
USA

ASIA

xel (asia) limited 

2305 Skyline Tower
39 Wang Kwong Road
Kowloon Bay
Hong Kong

Privacy and cookies policy
1.Introduction
1.1 We are committed to safeguarding the privacy of our website visitors and customers.
1.2 This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and customers; in other words, where we determine the purposes and means of the processing of that personal data.
1.3 We use cookies on our website. Insofar as those cookies are not strictly necessary for the provision of our website and services, we will ask you to consent to our use of cookies when you first visit our website.
1.5 In this policy, “we”, “us” and “our” refer to Xel electronics Limited. For more information about us, see Section 19.
2. How we use your personal data
2.1 In this Section 2 we have set out:
(a)the general categories of personal data that we may process;
(b)the purposes for which we may process personal data; and
(c)the legal bases of the processing.
2.2 We may process data about your use of our website and services (“usage data”). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is Google Analytics. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.
2.3 We may process your account data (“account data”). The account data may include your name and email address. The source of the account data is you or your employer. The account data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
2.4 We may process your personal data that are provided in the course of the use of our services (“service data”). The service data may include your name, address, telephone number and e-mail address. The source of the service data is you or your employer. The service data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
2.5 We may process information contained in any enquiry you submit to us regarding goods and/or services (“enquiry data”). The enquiry data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you. The legal basis for this processing is consent.
2.6 We may process information relating to our customer relationships, including customer contact information (“customer relationship data”). The customer relationship data may include your name, your employer, your job title or role, your contact details, and information contained in communications between us and you or your employer. The source of the customer relationship data is you or your employer. The customer relationship data may be processed for the purposes of managing our relationships with customers, communicating with customers, keeping records of those communications and promoting our products and services to customers. The legal basis for this processing is our legitimate interests, namely the proper management of our customer relationships.
2.7 We may process information relating to transactions, including purchases of goods and services, that you enter into with us and/or through our website (“transaction data”). The transaction data may include your contact details and the transaction details. The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely the proper administration of our business.
2.8 We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (“notification data”). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is consent.
2.9 We may process information contained in or relating to any communication that you send to us (“correspondence data”). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.
2.10 We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.
2.11 We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.
2.12 In addition to the specific purposes for which we may process your personal data set out in this Section 2, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
2.13 Please do not supply any other person’s personal data to us, unless we prompt you to do so.
3. Automated decision-making
3.1 We will not use your personal data for the purposes of automated decision-making.
4. Providing your personal data to others
4.1 We may disclose your personal data to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes, and on the legal bases, set out in this policy. Information about our group of companies can be found at www.xelgroup.com.
4.3 We may disclose your customer relationship data to our suppliers or subcontractors in so far as reasonably necessary for to fulfill our contractual obligations to them to support our contractual obligations to you.
4.5 We may disclose your enquiry data to one or more of those selected third party suppliers of goods and services identified on our website for the purpose of enabling them to contact you so that they can offer, market and sell to you relevant goods and/or services. Each such third party will act as a data controller in relation to the enquiry data that we supply to it; and upon contacting you, each such third party will supply to you a copy of its own privacy policy, which will govern that third party’s use of your personal data.
4.6 In addition to the specific disclosures of personal data set out in this Section 4, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
5. International transfers of your personal data
5.1 In this Section 5, we provide information about the circumstances in which your personal data may be transferred to countries outside the European Economic Area (EEA).
5.2 We and our other group companies have offices and facilities in the UK and USA and Asia. The European Commission has made an “adequacy decision” with respect to the data protection laws of each of these countries. Transfers to each of these countries will be protected by appropriate safeguards.
6. Retaining and deleting personal data
6.1 This Section 6 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.
6.2 Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
6.3 We will retain your personal data as follows:
(a)all categories of personal data will be retained for a minimum period of 2 years, and for a maximum period of 5 years.
6.5 Notwithstanding the other provisions of this Section 6, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
7. Security of personal data
7.1 We will take appropriate technical and organisational precautions to secure your personal data and to prevent the loss, misuse or alteration of your personal data.
7.2 We will store all your personal data on secure servers, personal computers and mobile devices, and in secure manual record-keeping systems.
7.4 Data relating to your financial transactions that is sent from your web browser to our web server, or from our web server to your web browser, will be protected using encryption technology.
7.5 You acknowledge that the transmission of unencrypted (or inadequately encrypted) data over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
7.6 You should ensure that your password is not susceptible to being guessed, whether by a person or a computer program. You are responsible for keeping the password you use for accessing our website confidential and we will not ask you for your password (except when you log in to our website).
8. Amendments
8.1 We may update this policy from time to time by publishing a new version on our website.
8.2 You should check this page occasionally to ensure you are happy with any changes to this policy.
8.3 We may notify you of significant changes to this policy by email.
9. Your rights
9.1 In this Section 9, we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.
9.2 Your principal rights under data protection law are:
(a)the right to access;
(b)the right to rectification;
(c)the right to erasure;
(d)the right to restrict processing;
(e)the right to object to processing;
(f)the right to data portability;
(g)the right to complain to a supervisory authority; and
(h)the right to withdraw consent.
9.3 You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee.
9.4 You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.
9.5 In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.
9.6 In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.
9.7 You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.
9.8 You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.
9.9 You have the right to object to our processing of your personal data for scientific or historical research purposes or statistical purposes on grounds relating to your particular situation, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
9.10 To the extent that the legal basis for our processing of your personal data is:
(a)consent; or
(b)that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract,
and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.
9.11 If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.
9.12 To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.
9.13 You may exercise any of your rights in relation to your personal data by e-mailing us at sales@xel.co.uk.
10. Third party websites
10.1Our website includes hyperlinks to, and details of, third party websites.
10.2We have no control over, and are not responsible for, the privacy policies and practices of third parties.
11. Personal data of children
11.1Our website and services are targeted at persons over the age of 13.
11.2If we have reason to believe that we hold personal data of a person under that age in our databases, we will delete that personal data.
12. Updating information
12.1Please let us know if the personal information that we hold about you needs to be corrected or updated.
14. About cookies
14.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
14.2 Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
14.3 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
15. Cookies that we use
15.1 We use cookies for the following purposes:
(a)authentication – we use cookies to identify you when you visit our website and as you navigate our website;
(b)status – we use cookies to help us to determine if you are logged into our website;
(c)shopping cart – we use cookies to maintain the state of your shopping cart as you navigate our website;
(d)security – we use cookies as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally;
(f)analysis – we use cookies to help us to analyse the use and performance of our website and services; and
(h)cookie consent – we use cookies to store your preferences in relation to the use of cookies more generally.
16. Cookies used by our service providers
16.1 Our service providers use cookies and those cookies may be stored on your computer when you visit our website.
16.2 We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at: https://www.google.com/policies/privacy/.
17. Managing cookies
17.1 Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
(a)https://support.google.com/chrome/answer/95647?hl=en (Chrome);
(b)https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);
(c)http://www.opera.com/help/tutorials/security/cookies/ (Opera);
(d)https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);
(e)https://support.apple.com/kb/PH21411 (Safari); and
(f)https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).
17.2 Blocking all cookies will have a negative impact upon the usability of many websites.
17.3 If you block cookies, you will not be able to use all the features on our website.
19. Our details
19.1 This website is owned and operated by Xel electronics Limited.
19.2 We are registered in England and Wales under registration number 02743559 and our registered office is at Abbey House, Hickleys Court, South Street, Farnham, Surrey, England, GU9 7QQ.
19.3 Our principal place of business is at 9 Rotherbrook Court, Bedford Road, GU32 3QG.
19.4 You can contact us:
(a)by post, to the postal address given above;
(b)using our website contact form;
(c)by telephone, on the contact number published on our website; or
(d)by email, using the email address published on our website from time to time.
22.Data protection officer
22.1Our data protection officer’s contact details are: sales@xel.co.uk.

xel electronics © 2018. All Rights Reserved.